Cutting the Bull out of corporate speak..
Deloitte and Touche just released a program called Bullfighter that will highlight the corporate speak in any doc, kind of like a spell check.. No more “ubiquitous” or “leverage”…
Wouldn’t it be great if everyone would use this prior to putting out marketing documents??
wait a minute… then I wouldn’t have a job…
June 17th, 2003 at 8:03 pm
That is cool, are you using it yet? Web pages could use something like that to cut down the words per page.
June 18th, 2003 at 3:40 pm
No not yet, I don’t write that much. I plan to use it when our agency creates our new line of brochures though…
June 20th, 2003 at 4:44 pm
They should do a web version, because so many web pages have redundant text. You could do it like Babelfish, just enter a URL and it would come back to you with the BS highlighted…